They say it’s all about perception. Oh yes, that’s right! You can have the best product on earth, but if it’s perceived to be blah, you’re done!

The marketing science started to interest me, twenty years ago. The birth of social media and its influence on everything we do, intrigued me.

For the past 15 years I’ve worked in the marketing and communications field with both the private and public sector.

I’m here to share some basic ideas, tips and way to go about it…