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Food And Travel
Puglia<br>10 towns to visit while in Puglia
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La Puglia, a southern region in Italy located in the heart of the Mediterranean, is a magical combination of artifacts, ...
Consumer behaviour
Understanding the stages of the buyer’s journey
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Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of ...
Digital Marketing Strategy
Which social media platform should you use for your brand or business?
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The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of ...
Digital Marketing
How does TikTok Influencer Marketing work?
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Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we ...
Campaign Strategy
How to use TikTok in your next campaign?
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In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global ...
Consumer behaviour
Does TikTok influence consumers’ path to buying?
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By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media ...

About

I’ve always had this passion for the science of marketing and social media coupled with travel and photography. I’ve also this habit of snapping photos of food I eat at different places; it’s like a food diary which I consult from time to time. That’s how this blog idea came about.

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