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Campaign Strategy
Revolutionising Marketing: How AI is enhancing skills for marketers
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Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From ...
Campaign Strategy
The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences
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In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, ...
Campaign Strategy
Combining offline and online channels in a 360-degree marketing campaign
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A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and ...
Content Marketing
Why is Content Marketing crucial?
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First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy ...
Through My Lens
Of mornings and streets – Valletta, Malta
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Campaign Strategy
A marketing plan: the roadmap to achieve your marketing objectives
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For most businesses, marketing is the second biggest expense after payroll. As a business owner, you want to ensure your ...

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I’ve always had a passion for the science of marketing and social media, coupled with travel and photography. I’ve also this habit of snapping photos of food I eat at different places; it’s like a food diary which I consult from time to time. That’s how this blog idea came about.

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