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Digital Marketing trends to watch for winter 2023/24

As we welcome winter 2023/24, it’s vital for marketers to...

Revolutionising Marketing: How AI is enhancing skills for marketers

Artificial Intelligence (AI) is transforming the world of marketing in...

Campaign Strategy

Embracing Social Media: Insights and strategies for Digital Communication

November 21, 2023

The Eurobarometer Media & News Survey 2023 provides illuminating insights into Malta’s changing landscape of news consumption, which are essential ...

Content Marketing

Digital Marketing trends to watch for winter 2023/24

September 7, 2023

As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social ...

Campaign Strategy

Revolutionising Marketing: How AI is enhancing skills for marketers

April 5, 2023

Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From ...

Campaign Strategy

The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences

February 24, 2023

In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, ...

Campaign Strategy

Combining offline and online channels in a 360-degree marketing campaign

January 4, 2023

A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and ...

Content Marketing

October 26, 2022

First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy ...