A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and engage with customers at every
Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we know it. TikTok focuses on
In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global study findings on the effect
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos
I’ve always had a passion for the science of marketing and social media, coupled with travel and photography. I’ve also this habit of snapping photos of food I eat at different places; it’s like a food diary which I consult from time to time. That’s how this blog idea came about.
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