Digital Marketing
How does TikTok Influencer Marketing work?
Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we know it. TikTok focuses on
July 31, 2022
Digital Marketing
Campaign Strategy
How to use TikTok in your next campaign?
In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global study findings on the effect
July 31, 2022
Consumer behaviour
Does TikTok influence consumers’ path to buying?
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos
July 31, 2022