Content Marketing

Digital Marketing trends to watch for winter 2023/24

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As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social media trends. Winter always heralds festive campaigns, year-end round-ups, and future predictions. Given the fast-paced technological advancements and changing consumer behaviour, here are the social marketing trends we can expect this season. Augmented Reality (AR) …

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The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences

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In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected, there are distinct differences between communications and marketing that must be understood. In this blog post, I will explore the difference between communications and marketing and provide examples of how …

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Why is Content Marketing crucial?

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First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy that focuses on building a solid relationship with your target audience by giving them high-quality content relevant to them and constantly delivering it. The world, especially on social media platforms, are louder and noisier, and …

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