Digital Marketing Strategy

Digital Marketing trends to watch for winter 2023/24

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As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social media trends. Winter always heralds festive campaigns, year-end round-ups, and future predictions. Given the fast-paced technological advancements and changing consumer behaviour, here are the social marketing trends we can expect this season. Augmented Reality (AR) …

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Why is Content Marketing crucial?

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First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy that focuses on building a solid relationship with your target audience by giving them high-quality content relevant to them and constantly delivering it. The world, especially on social media platforms, are louder and noisier, and …

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Understanding the stages of the buyer’s journey

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Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step. Let’s get the confusion out of the way. The buyer’s journey is often confused with the customer buying process. …

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Which social media platform should you use for your brand or business?

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The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.One of …

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