Digital Marketing trends to watch for winter 2023/24

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As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social media trends. Winter always heralds festive campaigns, year-end round-ups, and future predictions. Given the fast-paced technological advancements and changing consumer behaviour, here are the social marketing trends we can expect this season. Augmented Reality (AR) …

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Revolutionising Marketing: How AI is enhancing skills for marketers

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Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From predictive analytics to chatbots, AI is empowering marketers to engage with customers in new and innovative ways. In this blog post, we’ll explore how AI can enhance skills for marketers and look at some examples …

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The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences

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In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected, there are distinct differences between communications and marketing that must be understood. In this blog post, I will explore the difference between communications and marketing and provide examples of how …

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Combining offline and online channels in a 360-degree marketing campaign

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A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and engage with customers at every touchpoint. This type of campaign aims to provide a seamless and cohesive experience for the customer, regardless of whether they are interacting with your brand online or offline. To create …

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Why is Content Marketing crucial?

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First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy that focuses on building a solid relationship with your target audience by giving them high-quality content relevant to them and constantly delivering it. The world, especially on social media platforms, are louder and noisier, and …

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A marketing plan: the roadmap to achieve your marketing objectives

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For most businesses, marketing is the second biggest expense after payroll. As a business owner, you want to ensure your marketing budget is being spent productively and efficiently. The best way to achieve your marketing objectives is to have a marketing plan. Without a solid marketing plan, businesses risk trying out different marketing tactics, hoping …

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Puglia – 10 towns to visit while in Puglia

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La Puglia, a southern region in Italy located in the heart of the Mediterranean, is a magical combination of artifacts, history, art, and unspoiled nature, amidst beautiful coastlines and picture-postcard landscapes. Apulia is renowned for its golden beaches and crystal-clear waters, intense flavors, and fascinating destinations. The laid-back style of day-to-day living, or perhaps the …

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Understanding the stages of the buyer’s journey

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Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step. Let’s get the confusion out of the way. The buyer’s journey is often confused with the customer buying process. …

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Which social media platform should you use for your brand or business?

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The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.One of …

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How does TikTok Influencer Marketing work?

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Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we know it. TikTok focuses on user-generated content and authenticity, which pose a massive opportunity for influencer marketing. TikTok influencer marketing partners with established content creators to make a short video promoting your brand, products, or …

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How to use TikTok in your next campaign?

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In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global study findings on the effect TikTok leaves on the consumers’ buying path. This blog will answer another critical question – how to use TikTok in your next marketing campaign.Know your audience Like all other social …

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