Marketing – Digital Marketing and more

Digital Marketing trends to watch for winter 2023/24

Leave a Comment / Content Marketing, Digital Marketing, Digital Marketing Strategy, Marketing, Social Media Marketing / By jurgencassar

As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social media trends. Winter always heralds festive campaigns, year-end round-ups, and future predictions. Given the fast-paced technological advancements and changing consumer behaviour, here are the social marketing trends we can expect this season. Augmented Reality (AR) …

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The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences

Leave a Comment / Campaign Strategy, Content Marketing, Digital Marketing, Marketing, Offline Marketing / By jurgencassar

In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected, there are distinct differences between communications and marketing that must be understood. In this blog post, I will explore the difference between communications and marketing and provide examples of how …

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Combining offline and online channels in a 360-degree marketing campaign

Leave a Comment / Campaign Strategy, Digital Marketing, Marketing, Offline Marketing, Social Media Marketing / By jurgencassar

A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and engage with customers at every touchpoint. This type of campaign aims to provide a seamless and cohesive experience for the customer, regardless of whether they are interacting with your brand online or offline. To create …

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A marketing plan: the roadmap to achieve your marketing objectives

Leave a Comment / Campaign Strategy, Marketing, Offline Marketing, Social Media Marketing / By jurgencassar

For most businesses, marketing is the second biggest expense after payroll. As a business owner, you want to ensure your marketing budget is being spent productively and efficiently. The best way to achieve your marketing objectives is to have a marketing plan. Without a solid marketing plan, businesses risk trying out different marketing tactics, hoping …

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