Understanding the stages of the buyer’s journey
Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step.
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Which social media platform should you use for your brand or business?
The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.
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Does TikTok influence consumers’ path to buying?
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos are watched every day on TikTok. The platform is most popular with Gen Z but is finding massive success across all ages.
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