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The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences
In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected, there are distinct differences between communications and marketing that must be understood. In this blog post, I will explore the difference between communications and marketing and provide examples of how these industries differ.
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Why is Content Marketing crucial?
Content Marketing is a long-term strategy that focuses on building a solid relationship with your target audience by giving them high-quality content relevant to them and constantly delivering it. The world, especially on social media platforms, are louder and noisier, and keeping your customer’s attention is the marketer’s greatest challenge.
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Understanding the stages of the buyer’s journey
Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step.
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Does TikTok influence consumers’ path to buying?
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos are watched every day on TikTok. The platform is most popular with Gen Z but is finding massive success across all ages.
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Revolutionising Marketing: How AI is enhancing skills for marketers
Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From predictive analytics to chat-bots, AI empowers marketers to engage with customers in new and innovative ways. In this blog post, we’ll explore how AI can enhance skills for marketers and look at some examples and use of platforms.
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Through my lens

Marketing & Digital Marketing

Campaign Strategy
Revolutionising Marketing: How AI is enhancing skills for marketers
Posted on
Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From ...
Campaign Strategy
The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences
Posted on
In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, ...
Campaign Strategy
Combining offline and online channels in a 360-degree marketing campaign
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A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and ...
Digital Marketing
How does TikTok Influencer Marketing work?
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Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we ...
Campaign Strategy
How to use TikTok in your next campaign?
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In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global ...
Consumer behaviour
Does TikTok influence consumers’ path to buying?
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By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media ...
Content Marketing
Why is Content Marketing crucial?
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First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy ...
Consumer behaviour
Understanding the stages of the buyer’s journey
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Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of ...
Digital Marketing Strategy
Which social media platform should you use for your brand or business?
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The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of ...

Through My Lens

Through My Lens
Of mornings and streets – Valletta, Malta
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About

I’ve always had a passion for the science of marketing and social media, coupled with travel and photography. I’ve also this habit of snapping photos of food I eat at different places; it’s like a food diary which I consult from time to time. That’s how this blog idea came about.

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