Understanding the stages of the buyer’s journey
Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step.
Continue Reading
Which social media platform should you use for your brand or business?
The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.
Continue Reading
Does TikTok influence consumers’ path to buying?
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos are watched every day on TikTok. The platform is most popular with Gen Z but is finding massive success across all ages.
Continue Reading
Previous
Next

01

Marketing & Digital Marketing

More for you