The Art of Communicating vs. The Science of Marketing: A Breakdown of Key Differences
In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected, there are distinct differences between communications and marketing that must be understood. In this blog post, I will explore the difference between communications and marketing and provide examples of how these industries differ.
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Understanding the stages of the buyer’s journey
Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step.
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Does TikTok influence consumers’ path to buying?
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos are watched every day on TikTok. The platform is most popular with Gen Z but is finding massive success across all ages.
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