The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.
One of the most common questions is about which social media platform is the most suitable for a business. To answer this question, you must first identify the ultimate aim and prioritise what’s essential for your business.

Define your Marketing Strategy Goals

To identify the ultimate aim to make the right social media platform, it’s essential to have specific goals before you make your choices. Primarily, your strategy objectives will help determine the best-suited social media platform, the content you need to create, and the audience to target.
After determining the goals, the next step would be to narrow your choices. It’s a fact that there are too many platforms to be active on them all, and I’d instead focus on what would work for me and help me to reach my goals.

Go where your audience is

One of the essential elements of a successful social media strategy is maintaining contact with your most respective audience. So choosing a platform where your audience doesn’t operate is useless. There are several ways you can go about finding where your audience is hanging out online. You can start by conducting audience research to define and create a buyer persona. Another way is by conducting a simple customer survey asking what social sites your customers use, where they get information from, and which influencers influence them.

Content that grabs your audience’s interest

Not all content is suitable for all social media platforms. For example, if you have a large piece of text on a product you sell, it’s useless using it on Instagram but would be better if you use it as a part of a blog. Different types of content work better with certain social media platforms, so it’s vital that you consider carefully the type of content you create and distribute that will work best with your brand.

There are social media platforms out there for everything and everyone, be careful to invest your time and money where it really gives you a return.