Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the components of digital marketing one must consider using at every step. Let’s get the confusion out of the way. The buyer’s journey is often confused with the customer buying process. …
The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media has helped increase exposure, followed by increasing traffic at 77%. Not using social media to the fullest means missing out on exposing your products or brand to potential customers.One of …
Which social media platform should you use for your brand or business? Read More »
Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we know it. TikTok focuses on user-generated content and authenticity, which pose a massive opportunity for influencer marketing. TikTok influencer marketing partners with established content creators to make a short video promoting your brand, products, or …
In my previous blog post, I wrote about the importance of including TikTok in your campaign and outlined some global study findings on the effect TikTok leaves on the consumers’ buying path. This blog will answer another critical question – how to use TikTok in your next marketing campaign.Know your audience Like all other social …
By 2022, TikTok is expected to reach 1.8 billion active users, making it the world’s sixth most popular social media platform. Over 1 billion videos are watched every day on TikTok. The platform is most popular with Gen Z but is finding massive success across all ages. There’s a lot to see and explore on …
Does TikTok influence consumers’ path to buying? Read More »
