The Eurobarometer Media & News Survey 2023 provides illuminating insights into Malta’s changing landscape of news consumption, which are essential for shaping effective communication strategies.
As we welcome winter 2023/24, it’s vital for marketers to stay one step ahead and prepare for the upcoming social media trends. Winter always heralds
Artificial Intelligence (AI) is transforming the world of marketing in ways that were unimaginable just a few years ago. From predictive analytics to chatbots, AI
In today’s fast-paced digital world, businesses rely heavily on effective communication and marketing strategies to reach their target audience. However, despite both fields being interconnected,
A 360-degree marketing campaign is an integrated approach that uses a combination of online and offline channels to reach and engage with customers at every
First, let’s define and understand content marketing and get it out of the way. Content Marketing is a long-term strategy that focuses on building a
For most businesses, marketing is the second biggest expense after payroll. As a business owner, you want to ensure your marketing budget is being spent
Understanding the buyer’s journey is crucial for a successful marketing strategy. In this blog, I’ll go through the stages of the buyer’s journey, and the
The debate whether a business or any organization should use social media in its marketing efforts is over. 88% of marketers say that social media
Since its launch in 2016, TikTok has become the most downloaded social media app globally, redefining social media as we know it. TikTok focuses on
I’ve always had a passion for the science of marketing and social media, coupled with travel and photography. I’ve also this habit of snapping photos of food I eat at different places; it’s like a food diary which I consult from time to time. That’s how this blog idea came about.
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